AlUla Expands Global Reach with Five New Destination Management Companies
AlUla, the breathtaking desert oasis located in northwest Saudi Arabia, continues to make waves in the global tourism industry. With its stunning landscapes, deep-rooted cultural heritage, and ambitious development plans, it is fast emerging as one of the world’s most captivating travel destinations. In its latest strategic move, the Royal Commission for AlUla (RCU) has expanded its roster of preferred travel partners by appointing five new Destination Management Companies (DMCs). This bold step is aimed at strengthening AlUla’s international presence and enhancing the overall visitor experience.
Five New DMCs to Elevate AlUla’s Global Tourism Profile
The newly appointed DMCs include Abercrombie & Kent, EXO Travel, DMC Arabia, Tetrapylon, and Discover Saudi. These industry-leading travel partners join the existing trio of preferred partners—Go Zahid, The Traveling Panther, and AlUla Guide Tours—bringing the total number of preferred DMCs to eight.
Each of these companies is renowned for its expertise in creating seamless, end-to-end travel experiences. From luxury accommodations and local transportation to curated cultural itineraries and adventure-filled activities, these DMCs will serve as crucial touchpoints for international tour operators and travel agencies seeking to offer exceptional trips to AlUla.
A Vision Aligned with Saudi Arabia’s Tourism Goals
This partnership expansion is part of a larger initiative by the RCU to establish AlUla as a luxury boutique destination that appeals to discerning travelers from across the globe. It aligns seamlessly with Saudi Arabia’s Vision 2030—a comprehensive reform plan designed to diversify the country’s economy and promote non-oil sectors like tourism, arts, and culture.
According to Melanie de Souza, Executive Director of Destination Marketing at the Royal Commission for AlUla, the DMC partners were selected for their excellence in service delivery and their strong presence in AlUla’s top ten priority markets. These include strategic regions across North America, Europe, the Middle East, and Asia-Pacific.
“Our DMC partners are the critical link between AlUla and travelers around the world,” says de Souza. “They will help us offer immersive, culturally rich, and unforgettable experiences that reflect the true spirit of AlUla.”
Improved Accessibility: Gateway to a Timeless Destination
One of the cornerstones of AlUla’s growth strategy is enhanced accessibility. In recent years, infrastructure investments have significantly improved travel options to and from the region. Direct domestic flights connect AlUla to major Saudi cities such as Riyadh, Jeddah, and Dammam. Meanwhile, international routes include direct flights from Dubai and Doha, with seasonal flights available from Cairo and Amman.
This increased connectivity is vital in attracting both regional and international tourists, making it easier than ever to explore the wonders of AlUla.
World-Class Accommodations to Complement Authentic Experiences
Travelers to AlUla can now enjoy a variety of luxury and boutique accommodations that blend comfort with cultural authenticity. Notable options include:
- Habitas AlUla – A sustainable luxury resort nestled in the Ashar Valley.
- Banyan Tree AlUla – Known for its tented villas and spa experiences.
- cloud7 Residences – A modern lodging option perfect for longer stays.
- Shaden Resort – A scenic retreat offering desert views and traditional Saudi hospitality.
Looking ahead, AlUla will soon welcome new hospitality ventures such as the Dar Tantora eco-lodge by the House Hotel, located in the heart of the AlUla Old Town, and the Hegra Boutique Hotel, which promises a once-in-a-lifetime stay near Saudi Arabia’s first UNESCO World Heritage Site.
Explore AlUla: A Tapestry of Heritage, Culture, and Nature
AlUla is not just a destination—it’s a living museum that tells the story of human civilization across millennia. Among its most iconic attractions are:
1. Hegra (Madain Salih)
Designated as Saudi Arabia’s first UNESCO World Heritage Site, Hegra features over 100 well-preserved tombs carved into rose-colored sandstone cliffs. This ancient Nabataean city offers insights into a civilization that once thrived along the incense trade route.
2. AlUla Old Town
Recognized as one of the World’s Best Tourism Villages by the UNWTO in 2022, AlUla Old Town consists of over 900 mudbrick houses, mosques, and market stalls. The town provides an authentic glimpse into the region’s social and architectural history.
3. Jabal Ikmah
Often referred to as an “open-air library”, Jabal Ikmah contains hundreds of inscriptions and carvings from different civilizations. In 2023, it was inscribed into the UNESCO Memory of the World Register.
4. AlUla Oasis
The heart of AlUla is its lush, green oasis—a refreshing contrast to the surrounding desert. With walking trails lined by palm trees, citrus groves, and natural springs, the oasis offers a serene escape and an opportunity to connect with nature.
AlUla’s Unique Appeal for Modern Travelers
What makes AlUla so special is its ability to combine the old with the new, offering a wide spectrum of travel experiences—from adventure and wellness to arts and gastronomy. Visitors can attend concerts at Maraya Concert Hall, the world’s largest mirrored building, hike through dramatic desert canyons, or unwind with holistic wellness treatments rooted in ancient Arabian traditions.
The region also offers immersive cultural festivals, local culinary experiences, and interactive archaeological tours, making it an ideal destination for those seeking meaningful, transformative journeys.
Why This Matters for the Global Travel Industry
The inclusion of five new DMCs not only boosts AlUla’s capacity to handle a growing influx of tourists but also reflects its intent to work collaboratively with the international travel trade community. By empowering top-tier partners with in-depth knowledge and logistical expertise, AlUla is ensuring that every visitor experience is as smooth, enriching, and memorable as possible.
Conclusion: A Destination Poised for Global Recognition
AlUla is no longer one of Saudi Arabia’s best-kept secrets. With strategic partnerships, improved infrastructure, and a commitment to preserving its natural and cultural heritage, AlUla is set to become a top-tier global destination. The addition of five new Destination Management Companies marks a pivotal step in this journey, bringing the oasis city closer to travelers from around the world.
Whether you’re an adventurer, a history buff, or a luxury traveler, they offers something truly unforgettable. As the world opens its doors to new travel experiences, now is the perfect time to discover the magic of AlUla.
